The Modern Range Platform
You're Paying for Six Tools.
You need one.
The average shooting range uses 4–6 disconnected tools to manage waivers, bookings, memberships, marketing, and payments — costing $1,500–$3,000/month with zero unified customer data.
ShotPro replaces the entire stack with one platform purpose-built for shooting ranges.
The Real Cost of Your Current Stack
What Range Owners Are Actually Paying Today
| Tool Category | Typical Provider | Monthly Cost |
|---|---|---|
| Digital Waivers | Otter Waiver or SmartWaiver | $99–$299 |
| Waiver-to-POS Integration | Gearfire API Fee | $50–$200 |
| Range Booking / Scheduling | EZ Facility or RangeWorks | $150–$400 |
| Membership Management | EZ Facility or BizFlow | $100–$250 |
| Email Marketing | Mailchimp or Constant Contact | $50–$300 |
| SMS Marketing | Otter SMS or SimpleTexting | $50–$200 |
| CRM / Contact Management | HubSpot or Salesforce | $50–$800 |
| Event Registration | Eventbrite or manual | $0–$100 + fees |
| TOTAL MONTHLY COST | 4–8 vendors, 4–8 logins, zero integration | $699–$2,549/month |
| SHOTPRO (ALL-IN-ONE) | One platform, one login, one customer record | Starting at $249/month |
Compliance, Safety and Communication
ShotPro vs. The Competition
| Feature | ShotPro | Otter Waiver | SmartWaiver | WaiverFile |
|---|---|---|---|---|
| Unlimited waivers | YES | NO | Varies | Varies |
| Unlimited lifetime storage | YES | NO | YES | YES |
| Auto-creates CRM profile | YES | NO | NO | NO |
| Triggers marketing automation | YES | NO | NO | NO |
| Native Gearfire AXIS integration | YES | NO | NO | NO |
| $200/mo API fee waived | YES | N/A | N/A | N/A |
| QR code signing | YES | YES | YES | YES |
| Kiosk mode | YES | YES | YES | YES |
| Minor/parent waivers | YES | YES | YES | YES |
| ESIGN/UETA compliant | YES | YES | YES | YES |
| 30-point audit trail | YES | YES | YES | Partial |
| Built-in SMS follow-up | YES | Separate | NO | Add-on |
| Event ticketing included | YES | NO | NO | NO |
Simplified Management for You. Better Experience for Customers.
ShotPro vs. RangeWorks vs. EZ Facility vs. BizFlow
Range booking and scheduling tools manage your lanes. ShotPro manages your lanes AND everything that happens before and after the customer visit, connecting the booking experience with your business data.
| Feature | ShotPro MAX | RangeWorks | EZ Facility | BizFlow |
|---|---|---|---|---|
| Lane/bay scheduling | YES | YES | YES | YES |
| Online booking | YES | YES | YES | Partial |
| Membership management | YES | YES | YES | YES |
| Automated billing & renewals | YES | Partial | YES | Partial |
| Class registration | YES | YES | YES | Partial |
| Waitlist management | YES | Partial | YES | NO |
| Digital waivers (built-in) | YES | NO | NO | NO |
| Marketing automation (built-in) | YES | NO | NO | NO |
| Event ticketing (built-in) | YES | NO | NO | NO |
| CRM with customer history | YES | Partial | Partial | Partial |
| Gearfire AXIS integration | YES | NO | NO | NO |
| Co-branded mobile app | YES | NO | NO | NO |
| Hardware included | YES | NO | NO | NO |
| Firearms industry expertise | YES | YES | NO | NO |
The Bottom Line: RangeWorks and EZ Facility manage lanes. But they don’t know who your customers are, can’t send them a text when they haven’t visited in 60 days, and can’t sell them an event ticket. They’re a scheduling calendar — not a growth platform. EZ Facility in particular is a generic fitness/facility platform repurposed for ranges, not built for them.
Important: Rapid Gun Systems, one of the industry’s established POS providers, actually requires EZ Facility as a third-party bolt-on for range booking and memberships. That’s two vendors, two bills, and two systems that weren’t designed to share data. ShotPro eliminates that fragmentation.
Unified Communications Platform
ShotPro Revfinity vs. The Competition
Generic marketing tools don’t understand your range. And some of them don’t even want your business.
| Feature | ShotPro Revfinity | Mailchimp | Constant Contact | Otter SMS |
|---|---|---|---|---|
| Email marketing | YES | YES | YES | NO |
| SMS marketing | YES | NO | Partial | YES |
| Two-way SMS conversations | YES | NO | NO | YES |
| CRM with full customer history | YES | NO | NO | NO |
| Automated workflows | YES | YES | YES | Partial |
| Triggered by range activity | YES | NO | NO | NO |
| Review request automation | YES | NO | NO | YES |
| Social media scheduling | YES | NO | YES | NO |
| Sales pipeline tracking | YES | NO | NO | NO |
| Appointment scheduling | YES | NO | NO | NO |
| Firearms industry friendly | YES | RISKY | RISKY | YES |
| Native range integration | YES | NO | NO | NO |
The Platform Risk Nobody Talks About: Mailchimp, Constant Contact, and other mainstream marketing platforms have historically been unfriendly to firearms businesses. Accounts get flagged, suspended, or terminated without warning — and your email list goes with them. Revfinity is purpose-built for the firearms industry. Your marketing platform will never cancel you for being a range.
The Data Disconnect: Even if Mailchimp doesn’t cancel you, it doesn’t know your customers visited your range, booked a lane, signed a waiver, or let their membership lapse. Revfinity does — because it’s connected to the same platform that runs your operations. That’s the difference between “send a blast to everyone” and “send a win-back offer to customers who haven’t visited in 90 days.”
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