SOLUTIONS: INDOOR RANGES

Your Lanes Are Full at 6 PM.
What About the Other 14 Hours?
ours

Indoor ranges live and die by lane utilization. But most ranges are running at 30–40% capacity because they can’t fill the gaps weekday mornings, late afternoons, the dead zone
between lunch and after-work rush.

The problem isn’t demand. It’s that you have no system to create it. ShotPro gives indoor ranges a single platform to manage lanes, waivers, memberships, and automated marketing so you can fill those empty lanes with targeted offers, lapsed-customer win-backs, and frictionless online booking.

THE INDOOR RANGE PROBLEM

You’re Running a Modern Facility with Yesterday’s Tools

Here’s what we hear from indoor range owners every week:

What You're Dealing With

What It's Costing You

Paper waivers or standalone digital waivers (Otter, SmartWaiver) that don't connect to anything

Every guest is a stranger every time they visit. No follow-up. No marketing. No retention data.

Lane booking by phone, walk-in, or a clunky third-party widget

Staff tied to the phone. No-shows with no recourse. No visibility into future demand.

Membership management in spreadsheets or your POS system’s afterthought module

Failed renewals you don’t catch. Members who lapse silently. No automated save.

Marketing? Maybe a monthly email blast. Maybe a Facebook post.

You’re competing with TopGolf, axe throwing, and Netflix for attention — with a megaphone from 2012.

4–6 separate tools at $1,500–$3,000/month combined

Data silos. No unified customer record. No way to know who visited, when, or why they stopped.

Smoke Check Events - FREE

ShotPro’s turnkey monthly competition program. Designed for ranges that want to host recurring events without the planning overhead.

Pre-built event templates, scoring, and leaderboard functionality all managed through ShotPass and promoted through Revfinity.
It’s a built-in reason for customers to come back every month.

HOW SHOTPRO SOLVES IT

One Platform. Every Lane, Every Guest, Every Dollar.

Digital Waivers That Actually Work for You

Every waiver signature automatically creates a customer profile in your CRM. That means your first-time guest today becomes a targetable, marketable contact tomorrow without your staff
doing anything. QR code signing at the counter, kiosk mode for high-traffic days, mobile signing for online bookings. All ESIGN/UETA compliant with a 30-point audit trail.

Lane Booking That
Fills the Gaps

Real-time lane availability, online booking, and automated confirmations. But here’s what
matters: the booking system talks to the marketing system. A customer who books a lane at 6PM on Saturdays can automatically get a Tuesday afternoon offer at a discount. Fill those empty hours without manual effort.

Membership Management
That Retains

Automated billing, renewal reminders, failed-payment recovery, and usage tracking. When a
member hasn’t visited in 60 days, ShotPro triggers a win-back campaign automatically. When
their card declines, an SMS goes out before you lose the revenue.

Revfinity Marketing Automation

This is where indoor ranges see the biggest ROI. Revfinity — ShotPro’s built-in marketing engine runs automated campaigns tied to customer behavior: welcome sequences, lapsed. visitor win-backs, membership save campaigns, review requests, class upsells, and event promotions. SMS and email, all from one platform, all tied to your customer data.

RECOMMENDED CONFIGURATION

Which ShotPro Tier Fits Your Indoor Range?

Indoor ranges need more than a digital waiver. From day one, you need the waiver-to-marketing pipeline that turns every guest into a retention opportunity. That’s why we recommend starting with Core.

Your Situation

Recommended Tier

What You Get

Investment

Where most indoor ranges start:
You need waivers, marketing automation, and event ticketing to start filling lanes and retaining guests.

ShotPro Core

Unlimited digital waivers + Revfinity CRM & marketing automation + ShotPass event ticketing. Every waiver signature feeds directly into automated campaigns.

$249/month $199/mo annual prepay

Full range management:
Lane booking, memberships, scheduling, and hardware.

ShotPro MAX

Everything in Core + real-time lane booking, membership management with automated billing, class scheduling, waitlist management, hardware included, real-time dashboard.

$699/month 24-month commitment

Best for Gearfire AXIS customers:
Full platform with embedded POS + retail integration.

ShotPro XO Enterprise

Everything in MAX + embedded payment processing, Gearfire AXIS catalog sync, Caliber Card loyalty program, full retail-to-range integration. One customer record across retail and range.

      $699–$900/month
      Custom based on lanes/locations
    

ALREADY ON GEARFIRE AXIS?

You're Halfway There.

If your indoor range already runs Gearfire AXIS for retail and POS, ShotPro was built to plug directly into your existing infrastructure. No rip-and-replace. No data migration headaches.ShotPro sits on top of AXIS and extends it into the areas Gearfire was never designed to handle: waivers, lane management, memberships, and marketing automation.

What AXIS Handles

What ShotPro Adds

How They Connect

Retail POS & inventory, FFL compliance & bound book, Firearm transfers & 4473, Product catalog & pricing

Digital waivers & CRM, Lane booking & scheduling, Membership management, Marketing automation (Revfinity), Event ticketing (ShotPass)

Native API integration — customer data flows between systems automatically. One customer record across retail and range operations. No $200/month API surcharge with ShotPro.

Recommended for Gearfire AXIS Customers: ShotPro XO Enterprise is the natural path. AXIS handles your retail, firearms, and compliance. XO handles everything else lanes, waivers, memberships, marketing — and connects it all through a native API integration. One customer record across your entire operation.

If you want to prove value before going all-in, start with ShotPro Core at $249/month (or $149/month promotional) for waivers, Revfinity marketing, and ShotPass ticketing on top of AXIS. Upgrade to XO when you’re ready for full lane management and embedded payments.