You've Got 200 Acres and Zero Visibility Into Who's on Them

Outdoor ranges face a unique challenge: spread-out facilities, multiple disciplines, and a customer base that shows up, shoots, and disappears. You might run sporting clays on one end, long range precision on another, and pistol bays in between but your systems don’t talk to each other, and you have no idea who most of your guests are after they leave the gate.

ShotPro gives outdoor ranges a unified platform to capture every guest at the waiver, track them across disciplines, and market to them year-round — turning one-time visitors into loyal, recurring customers.

THEOUTDOOR RANGE PROBLEM

Big Facilities. Fragmented Operations.

What You’re Dealing With
What It’s Costing You
Multiple shooting disciplines with separate check-in processes
No unified view of your customer. A clays shooter and a pistol bay renter might be the same person — you’d never know.
Seasonal demand swings — packed in fall/spring, dead in summer/winter
No automated campaigns to drive traffic during slow periods. Revenue flatlines predictably.
Event-heavy operations (competitions, leagues, charity shoots) with manual registration
Spreadsheets, phone calls, paper sign-ups. High friction means lower participation and missed revenue.
Paper waivers blowing across the parking lot
No customer data captured. No marketing list built. Every guest is a ghost.
Word-of-mouth marketing because you don’t have contact info
You’re at the mercy of weather, seasons, and hope.

HOW SHOTPRO SOLVES IT

Capture Everyone. Market to Everyone. Bring Them Back.

Digital Waivers as
Your Entry Point

For outdoor ranges, the waiver is everything. It’s often the only point where you have the guest’s undivided attention and a reason to collect their information. ShotPro’s digital waiver automatically creates a CRM profile for every signer — name, email, phone, waiver type (which tells you their discipline). QR code signs at each bay or at the main gate. Mobile-friendly for the guest who drove 45 minutes and doesn’t want to stand at a clipboard.

Event Ticketing
with ShotPass

Outdoor ranges are natural event venues. Sporting clays tournaments, precision rifle matches, charity shoots, hunter sighting days, league nights. ShotPass handles registration, payment (3% + $1.50/ticket, passed to buyer), integrated waivers, and automatic post-event marketing. One registration flow instead of a patchwork of Eventbrite, Google Forms, and Venmo.

Seasonal Marketing
with Revfinity

This is where outdoor ranges see the biggest operational shift. Revfinity lets you build automated campaigns that address your seasonal reality: spring clays promotions, fall hunting-prep packages, winter precision-rifle specials, summer family-day events. Set them up once — they run every year, triggered by calendar and customer behavior.

RECOMMENDED CONFIGURATION

Which ShotPro Tier Fits Your Outdoor Range?

Outdoor ranges typically have no booking system and no membership management platform. You’re handling scheduling by phone, memberships in spreadsheets, and marketing by word of mouth. MAX solves all of that from day one.

Your Situation
Recommended Tier
What You Get
Investment
You only need waivers, events, and marketing — you don’t need bay scheduling or membership management.
ShotPro Core
Waivers + Revfinity marketing automation + ShotPass event ticketing + Smoke Check Events program.
$249/month
$199/mo annual prepay
Best fit for most outdoor ranges:
You need bay/station booking, membership management, automated billing, plus everything in Core.
ShotPro MAX
Everything in Core + bay/station scheduling with real-time availability, membership tiers with automated billing & renewal reminders, class registration, waitlist management, hardware included, real-time dashboard.
$699/month
24-month commitment

Why MAX is the right starting point for outdoor ranges: You’re already managing bays, memberships, and scheduling — just doing it manually. MAX replaces the phone, the spreadsheets, and the paper sign-up sheets with one platform. The marketing automation and event ticketing come included, so you get the full waiver-to-retention pipeline on top of the operational tools you actually need.

ALREADY ON GEARFIRE AXIS?

Your Pro Shop Runs on AXIS. Now Connect the Range.

Many outdoor ranges run Gearfire AXIS for their pro shop or retail counter but have nothing connecting the range operations side. ShotPro bridges that gap — your pro shop customer who bought a shotgun last month can now get an automated invitation to your next sporting clays tournament.

Recommended for AXIS customers: ShotPro MAX at $699/month to get bay scheduling, memberships, and marketing on top of your existing AXIS retail setup. No API surcharge. Your pro shop customer who bought a shotgun last month automatically gets an invitation to your next sporting clays tournament.

What AXIS Handles
What ShotPro Adds
How They Connect
Retail POS & inventory, FFL compliance & bound book, Firearm transfers & 4473, Product catalog & pricing
Digital waivers & CRM, Lane booking & scheduling, Membership management, Marketing automation (Revfinity), Event ticketing (ShotPass)
Native API integration — customer data flows between systems automatically. One customer record across retail and range operations. No $200/month API surcharge with ShotPro.

See ShotPro Built for Outdoor Operations

We’ll walk you through how outdoor ranges use ShotPro to capture guests, fill events, and drive off-season traffic — in 15 minutes.