Range Management Software

The Range Experience Platform

For shooting range owners running 6-8 disconnected tools that have never shared a customer record, ShotPro is The Range Experience Platform — the only connected system purpose-built for shooting ranges that delivers the frictionless, seamless guest experience modern consumers expect from every other entertainment venue they visit.

OpenTable didn't replace the restaurant's POS. ShotPro doesn't replace your Point of Sale. We own the guest experience layer above it — and make every range on ShotPro more valuable than every range that isn't.

20+
Ranges Live and growing
100%
Chose XO self-selection rate Q1
AXIS
Gearfire Premier integration partner
Built by Range Operators
for Range Operators

One platform. Four pillars. Everything connected.

When your range runs on one connected system, everything gets better. Check-ins are faster. Marketing is smarter. Members feel the difference. ShotPro's four core pillars work together so you spend less time managing software and more time running your range.

Stop Bleeding Money

Most ranges are already paying for ShotPro three times over — in tools they use separately, expensively, and without integration.

Built for Ranges

The only platform built by range operators, for range operators. 2A-native by design. Never-cancel by commitment. Gearfire-integrated by architecture.

Make More Money

ShotPro isn’t just a cost consolidation story. It’s a revenue engine — and it starts before you activate a single new feature.

Guests Come Back

The range industry is still running on clipboards and paper waivers. Guests who’ve used TopGolf, the United app, and CLEAR notice. ShotPro closes the gap.

Ready to learn more?

"

I'm a range owner and a ShotPro investor because I run my own ranges on this platform every day. I wouldn't invest in something I wouldn't use myself.

Thom Bolsch Owner · Saddle River Range and Guns
Conroe & Spring, TX

Most ranges pay $1,800/month for tools that have never met each other.

The average range pays $1,200–$2,800/month for 6-8 tools that have never met each other. ShotPro replaces all of them — in one subscription, on one customer record.

Tool You're Replacing Market Rate ShotPro
Digital Waiver PlatformSmartWaiver, Otter Waiver $50–$150/mo Included — all tiers
CRM + Marketing AutomationHubSpot, ActiveCampaign, AIQ $100–$300/mo Revfinity — included Core/Max/XO
Event Ticketing + Per-Ticket FeesEventbrite and others $50–$200/mo + per-ticket ShotPass — zero per-ticket fees in any bundle
Membership + Loyalty PlatformMindbody, EZFacility $129–$349/mo Included — Max & XO. No policy risk.
Lane Reservation / Facility ManagementRangeWorks, EZFacility $100–$400/mo Included — Max & XO
Email + SMS SendsMailchimp, Constant Contact Market rate Up to 20% savings — all plans
POS Hardware + Premium Support (HaaS)Third-party leases $150–$400/mo Included — Max & XO
Total Patchwork Cost $579–$1,800/mo One ShotPro subscription
Tool You're Replacing
Digital Waiver Platform
SmartWaiver, Otter Waiver
Market Rate
$50–$150/mo
ShotPro
✓ Included — all tiers
Tool You're Replacing
CRM + Marketing Automation
HubSpot, ActiveCampaign, AIQ
Market Rate
$100–$300/mo
ShotPro
✓ Revfinity — included Core/Max/XO
Tool You're Replacing
Event Ticketing + Per-Ticket Fees
Eventbrite and others
Market Rate
$50–$200/mo + fees
ShotPro
✓ ShotPass — zero per-ticket fees in any bundle
Tool You're Replacing
Membership + Loyalty Platform
Mindbody, EZFacility
Market Rate
$129–$349/mo
ShotPro
✓ Included — Max & XO. No policy risk.
Tool You're Replacing
Lane Reservation / Facility Management
RangeWorks, EZFacility
Market Rate
$100–$400/mo
ShotPro
✓ Included — Max & XO
Tool You're Replacing
Email + SMS Sends
Mailchimp, Constant Contact
Market Rate
Market rate
ShotPro
✓ Up to 20% savings — all plans
Tool You're Replacing
POS Hardware + Premium Support (HaaS)
Third-party hardware leases
Market Rate
$150–$400/mo
ShotPro
✓ Included — Max & XO
Total Patchwork Cost
$579–$1,800/mo
✓ One ShotPro subscription
The question isn't whether you can afford ShotPro. The question is whether you can afford to keep paying $1,800 a month for tools that have never once said hello to each other — and one of which might cancel you tomorrow for being a firearms business.

Your range is competing with Netflix tonight. Not the range across town.

It’s TopGolf. It’s axe throwing. It’s putt-putt. It’s Netflix and “doomscrolling.”

The ranges that thrive in the next decade won’t be the ones with the most lanes or the lowest prices. They’ll be the ones that operate like modern entertainment destinations — with frictionless guest experiences, programming that gives people a reason to come back, and a skills progression system that turns casual visitors into committed members.

TopGolf didn’t just build a driving range. They built an experience people want to repeat. ShotPro gives your range the same capability: automated re-engagement campaigns through Revfinity, gamified proficiency tracking, monthly Smoke Check competitions that build community, and a guest app that keeps your range in their pocket between visits.

When a family is deciding between your range and a night at Main Event, the range running ShotPro wins. Because the booking is effortless, the experience is seamless, and the follow-up makes coming back feel like the obvious next move.

Ready to take the next step?

If you're still juggling waivers, lane bookings, and marketing in separate tools, there's a better way. Let's show you what a connected range looks like.

Frequently Asked

Questions About ShotPro.

1 What is The Range Experience Platform?
ShotPro is the connected guest experience layer for shooting ranges — OpenTable meets Amazon for ranges. It delivers the frictionless experience guests expect while connecting your waivers, CRM, membership, lane booking, and Gearfire POS in one system.
2 Does ShotPro replace Gearfire?
No. ShotPro integrates natively with Gearfire AXIS, eliminates the $200/month API fee on day one, and adds the guest experience layer Gearfire was never built to deliver. Gearfire Partner
3 Will ShotPro ever cancel a firearms business?
Never. We are 2A-native by design. We will never restrict or cancel you for being a firearms business. This is baked into our foundation — not a policy. 2A-Native
4 How much can a range save with ShotPro?
Most ranges are already paying $1,200–$1,800/month for 6 disconnected tools. ShotPro replaces all of them — often for less. $1,800/mo → One Bill
5 What does the new range experience actually feel like?
You book the lane in 90 seconds on your phone. The waiver is completed from your couch. You walk in. Your lane is ready. Your membership card is on your phone. Staff are hosts — not a check-in desk.