SOLUTIONS: INDOOR RANGES
Your Lanes Are Full at 6 PM
What About the Other 14 Hours?
Indoor ranges live and die by lane utilization. But most ranges are running at 30–40% capacity because they can’t fill the gaps weekday mornings, late afternoons, the dead zone between lunch and after-work rush.
The problem isn’t demand. It’s that you have no system to create it. ShotPro gives indoor ranges a single platform to manage lanes, waivers, memberships, and automated marketing so you can fill those empty lanes with targeted offers, lapsed-customer win-backs, and frictionless online booking.
THE INDOOR RANGE PROBLEM
You’re Running a Modern Facility with Yesterday’s Tools
Here’s what we hear from indoor range owners every week:
ShotPass Features – FREE
ShotPro’s turnkey monthly competition program. Designed for ranges that want to host recurring events without the planning overhead.
Pre-built event templates, scoring, and leaderboard functionality all managed through ShotPass and promoted through Revfinity.
It’s a built-in reason for customers to come back every month.
HOW SHOTPRO SOLVES IT
One Platform. Every Lane, Every Guest, Every Dollar.
Digital Waivers That Actually Work for You
Every waiver signature automatically creates a customer profile in your CRM. That means your first-time guest today becomes a targetable, marketable contact tomorrow without your staff doing anything. QR code signing at the counter, kiosk mode for high-traffic days, mobile signing for online bookings. All ESIGN/UETA compliant with a 30-point audit trail.
Lane Booking That
Fills the Gaps
Real-time lane availability, online booking, and automated confirmations. But here’s what
matters: the booking system talks to the marketing system. A customer who books a lane at 6PM on Saturdays can automatically get a Tuesday afternoon offer at a discount. Fill those empty hours without manual effort.
Membership Management
That Retains
Automated billing, renewal reminders, failed-payment recovery, and usage tracking. When a member hasn’t visited in 60 days, ShotPro triggers a win-back campaign automatically. When their card declines, an SMS goes out before you lose the revenue.
Revfinity Marketing Automation
This is where indoor ranges see the biggest ROI. Revfinity — ShotPro’s built-in marketing engine runs automated campaigns tied to customer behavior: welcome sequences, lapsed. visitor win-backs, membership save campaigns, review requests, class upsells, and event promotions. SMS and email, all from one platform, all tied to your customer data.
Your Range Grew Into Something
Bigger Than You Planned.
You opened it because you love shooting — not because you wanted to manage software vendors. But somewhere along the way your range became a real business, and the tools you defaulted into stopped being enough.
ShotPro is what modern range operations look like when everything finally connects. Not a corporate machine. Not a rip-and-replace. A platform that matches where your range is now — not where it started.
Building Something
Worth Handing Off?
Operators planning a transition in the next 3–7 years use ShotPro to build the clean operational story that makes a range more transferable — and more valuable. One platform. One customer record. One system an incoming operator can step into on Day 1.
ALREADY ON GEARFIRE AXIS?
You’re Halfway There.
If your indoor range already runs Gearfire AXIS for retail and POS, ShotPro was built to plug directly into your existing infrastructure. No rip-and-replace. No data migration headaches.ShotPro sits on top of AXIS and extends it into the areas Gearfire was never designed to handle: waivers, lane management, memberships, and marketing automation.
Trusted By Indoor Ranges Like Yours
See ShotPro in Action at Your Indoor Gun Range
30 minutes. We’ll show you how ShotPro handles waivers, lanes, memberships, and marketing
— using a demo environment built to mirror your operations.
