Understand Your Data

Know your business.
Protect your data.

Because every module writes to one customer record, ShotPro can give you analytics that disconnected tools never could: real customer retention rates, revenue per guest over time, membership health, event ROI, and a Customer Happiness Index that predicts churn before it happens.

See the Dashboard → Trust & Security
Customer Happiness Index
87/100
Range Health: Strong
Visit Frequency
Engagement Score
At-Risk Guests
Active Members 142
30-Day Retention 78%
Revenue / Guest $47.20
★ Proprietary ShotPro Metric

The Customer Happiness Index.

A proprietary ShotPro metric that scores guest satisfaction based on visit frequency, engagement patterns, spending behavior, and feedback signals. Identifies at-risk guests before they churn. Feeds into Revfinity for automated re-engagement campaigns. This is the metric that turns reactive range management into proactive guest retention.

"The difference between a range that reacts to churn and a range that prevents it — the CHI gives you the signal before the guest stops showing up."
What You'll See Every Morning

The Dashboard That Runs Your Range.

CHI
Customer Happiness Index — proprietary churn prediction
LTV
Lifetime revenue per guest across all touchpoints
MRR
Monthly recurring revenue from active memberships
ROI
Per-event return on investment from ShotPass data

Customizable dashboard views for owners (P&L focus), GMs (operational focus), and marketing managers (campaign focus). Data exports available for board reporting or investor updates.

Intelligence & Security Features

Five Capabilities. One Record.

Customer Happiness Index (CHI)
A proprietary ShotPro metric that scores guest satisfaction based on visit frequency, engagement patterns, spending behavior, and feedback signals. Identifies at-risk guests before they churn. Feeds into Revfinity for automated re-engagement campaigns. This is the metric that turns reactive range management into proactive guest retention.
★ Proprietary ShotPro metric — no competitor has this
CRM & Customer Profiles
Every guest gets a unified profile that captures their complete history: waivers signed, visits, memberships, events attended, proficiency scores, purchases, and every marketing touchpoint. Staff can pull up any guest's full history from the terminal in seconds. This is the single customer record that powers the entire platform.
Analytics Dashboards
Real-time reporting on lane utilization, revenue by source, membership health, event attendance, marketing campaign performance, and operational efficiency. Customizable views for owners, GMs, and marketing managers. Data exports available for board reporting or investor updates.
Security & Compliance
Enterprise-grade data security with role-based access controls, encrypted data storage, and full audit logging. ESIGN/UETA compliant waiver storage. PCI-compliant payment processing through Gearfire. SOC 2 compliance roadmap in progress. Your guest data is protected at every layer.
Audit Trail & Activity Logging
Every action in the system — from staff lane assignments to guest check-ins to administrative changes — is logged with timestamps and user attribution. Full accountability for compliance, dispute resolution, and operational oversight.
Security & Compliance

Enterprise-grade protection. Range-native simplicity.

Your guest data is some of the most sensitive data a range handles — ID verification, age records, waiver signatures, payment information. Every layer of ShotPro is built with that responsibility in mind.

🔐
Role-Based Access Control
Staff see only what they need. Owners have full visibility. Admins manage configurations. No single account has unnecessary access.
Active
🔒
Encrypted Data Storage
All guest data — waivers, personal records, payment information — encrypted at rest and in transit. No exceptions.
Active
✍️
ESIGN / UETA Compliance
Every waiver signature is legally binding in all 50 states. 30-point audit trail per signature. Unlimited lifetime storage.
Active
💳
PCI-Compliant Payments
Payment processing through Gearfire meets PCI DSS standards. Cardholder data never touches the ShotPro application layer.
Via Gearfire
📋
Full Audit Logging
Every system action — check-ins, lane assignments, admin changes, staff logins — timestamped and attributed. Full accountability at every level.
Active
🏅
SOC 2 Compliance
SOC 2 Type II certification is on the ShotPro roadmap. Enterprise customers requiring early access to security documentation — contact our team.
Roadmap
See Intelligence & Security

Know your business.
Protect your data.

Book a demo and we'll walk through your analytics setup — including a live look at the Customer Happiness Index and what your dashboard would look like from day one.

Book a Demo → Read Our Trust & Security Page →