ShotPro Marketing Services Firearms · Archery · Hunting · Outdoors

Combining world-class marketing experience with unmatched industry expertise.

Marketing in this industry comes with a unique set of challenges — and our team is uniquely qualified to solve them. We've helped drive national success for companies across industry verticals and categories.

Let's Start the Conversation
Shooting Ranges Firearms Retail Archery Hunting Outdoor Recreation FFL Dealers
Why ShotPro Marketing

We know your industry.
Most agencies don't.

01
Industry-native expertise

We live and breathe firearms, archery, and outdoor recreation. No onboarding required — we already understand your customer, your compliance landscape, and what platforms will actually work for you.

02
Platform safety — built in

We know which ad networks, email platforms, and social channels are firearms-friendly — and which ones will terminate your account without warning. We've already made those mistakes so you don't have to.

03
National scale, local focus

We've driven national success for companies across the industry. We bring that experience to your range, your retail location, your brand — with strategies built for your market.

"Marketing in this industry comes with a unique set of challenges — and our team is uniquely qualified to solve them. We've helped drive national success for companies across industry verticals and categories."

ShotPro Marketing Services — by ShotPro
Industry Verticals

Built for Your Market.

🎯
Shooting Ranges
Indoor, outdoor, pistol, rifle, shotgun, multi-use
🔫
Firearms Retail
FFL dealers, gun stores, range-retail operations
🏹
Archery
Pro shops, ranges, bowhunting, competitive archery
🌲
Hunting & Outdoors
Outfitters, guides, outdoor brands & retailers
Our Services

Full-Spectrum Marketing.

From brand strategy to day-to-day execution — we handle the full marketing stack so you can focus on running your operation.

Strategy & Consulting
Brand positioning, competitive analysis, go-to-market planning, and marketing roadmaps built for the firearms and outdoor industry.
Website Design & Build
Conversion-focused websites built for ranges, retailers, and brands. Industry-compliant, fast-loading, and optimized for local search from day one.
Content Marketing
Blog content, social copy, email campaigns, and editorial calendars written by people who know the difference between a 9mm and a .45 ACP.
Traffic Building
Traditional and nontraditional tactics — SEO, paid media, PR, local partnerships, and event marketing — to drive qualified traffic to your range or store.
Email Marketing
Campaign strategy, copywriting, list management, and automation sequences — all on platforms that won't terminate your account for being a firearms business.
Social Media Management
Daily management, content creation, community engagement, and paid social — on channels that work for the firearms and outdoor industry.
Plan Packages

Start Where It Makes Sense.

Three tiers built around where you are and where you're going. Every package includes LocalShot — our AI-powered local visibility capability — at no additional cost.

Foundation
Essentials
Starting at $1,500/mo
The baseline website and social communications required by search engines for a site to maintain rank and relevancy — and the minimum a customer expects to see from a credible brand.
  • Google Business Profile management & optimization
  • Monthly website content updates
  • Social media presence maintenance
  • Basic SEO — technical health & citation consistency
  • LocalShot AI visibility — included
  • Monthly performance reporting
Get Started →
Most Popular
Impact
Starting at $3,000/mo
Additional website and social touchpoints, plus the robust Interactive Marketing Playbook and Editorial Calendar. Most small-to-medium ranges find this program suits their needs and budget — less than a full-time employee.
  • Everything in Essentials
  • Interactive Marketing Playbook
  • Monthly Editorial Calendar
  • Expanded social media content & frequency
  • Email marketing campaigns
  • Content marketing — blog & supporting assets
  • LocalShot AI visibility — advanced optimization
  • Bi-weekly strategy reviews
Get Started →
Growth Mode
Accelerate
Starting at $5,000/mo
Greater cadence of communication across multiple social media platforms and email. Typically for large customers with established brand and customer base who are ready to grow aggressively.
  • Everything in Impact
  • Multi-platform social media at full cadence
  • Advanced email marketing & automation
  • Paid media management
  • PR & brand mention strategy
  • Video & multimedia content production
  • LocalShot AI visibility — full program
  • Weekly strategy sessions
Get Started →
LocalShot — Included in Every Plan Every ShotPro Marketing Services package includes LocalShot, our AI-powered local visibility capability. As Google AI Overviews and conversational search reshape how customers find local businesses, LocalShot ensures your range or store gets cited — not buried. See the LocalShot page →
Ready to Work Together?

Let's put our team's expertise to work for you.

Tell us about your range, your brand, and your goals. We'll show you exactly what a ShotPro Marketing Services engagement looks like for your specific operation.

Start the Conversation → See Our Work