We're Building the Infrastructure for the Modern Shooting Range.
Our Mission
To empower shooting ranges to deliver world-class guest experiences, grow recurring revenue, and operate as modern entertainment destinations — on one platform.
An Industry Running on Software That Wasn’t Built for It
The shooting range industry is a $4+ billion market served by zero purpose-built technology platforms. Think about that for a moment. Restaurants have Toast. Hotels have Opera. Gyms have Mindbody. Golf has foreUP. Shooting ranges have… a patchwork of generic tools, paper waivers, and spreadsheets.
The average range cobbles together 4–6 disconnected tools: one for waivers, another for bookings, a third for memberships, a fourth for marketing (that might cancel them for being a firearms business), and a POS system that knows nothing about range operations. These tools don’t share data, don’t integrate cleanly, and cost $1,500–$3,000 per month combined.
We call them “bridges to nowhere” — each tool gets you partway, but none of them complete the journey. The result is stranded customer data, missed retention opportunities, and a guest experience that feels stuck in 2005.
But the real competitive threat isn’t the range across town. It’s TopGolf. It’s axe throwing. It’s escape rooms. It’s every entertainment experience competing for the same Friday night. Ranges that can’t offer a modern, frictionless, digitally-connected experience will lose — not to other ranges, but to the entertainment economy.
That’s why we built ShotPro.
One Platform. Every Capability a Range Needs.
| Capability | What It Means for Your Range |
|---|---|
|
Digital Waivers
|
ESIGN/UETA compliant waivers with a 30-point audit trail, QR code signing, and unlimited storage. Every signature automatically creates a CRM profile that feeds directly into your marketing automation. |
|
Range Operations
|
Lane booking, class scheduling, waitlist management, real-time dashboard, and multi-zone support. The operational backbone that replaces EZ Facility, RangeWorks, and the whiteboard. |
|
Membership Management
|
Tiered memberships with automated billing, renewal campaigns, failed payment recovery, and access controls. Members don't churn silently anymore. |
|
Marketing Automation
Revfinity |
Full CRM, email marketing, two-way SMS, automation workflows, review management, social scheduling, and sales pipeline tracking. Built for firearms businesses — no platform risk, no content restrictions. |
|
Event Ticketing
ShotPass |
Create events, sell tickets, collect integrated waivers, manage registration, and automatically market your next event. From Smoke Check monthly competitions to corporate team-building and charity shoots. |
|
Embedded Payments
|
Firearms-friendly payment processing built directly into the platform (XO tier). Integrated with Gearfire AXIS for unified retail-to-range transactions. One checkout, one customer record. |
|
AI-Driven Intelligence
|
Predictive analytics for customer churn, optimal pricing recommendations, campaign performance optimization, and automated segmentation. ShotPro doesn't just collect data — it tells you what to do with it. |
|
Co-Branded Mobile App
ShotPro ID |
A mobile app branded to your range — not ours. Guests book lanes, sign waivers, check membership status, register for events, and make purchases from their phone. Your range in every customer's pocket. |
|
Marketing Services
|
For ranges that want a done-for-you approach: our team builds and manages Revfinity campaigns, email sequences, social content, and review strategies on your behalf. The platform runs it; our team optimizes it. |
And it all runs on one customer record. A guest signs a waiver, books a lane, attends a class, joins a membership, enters a competition, and buys a firearm — and every interaction is captured in a single profile that drives automated, personalized engagement. No other platform in the firearms industry does this.
Built by Operators. Backed by Operators. Driven by Operators.
We call ourselves ShotPro’s — not employees, not staff. ShotPro’s are operators, builders, and industry insiders who believe shooting ranges deserve the same caliber of technology that restaurants, hotels, and fitness clubs have had for a decade.
Our founding team brings 25+ years of experience across entertainment technology, enterprise sales, payments, and software development — with roots at companies like Atlantic Records, Sony, HP, and GE Capital. But what makes ShotPro different isn’t where we came from. It’s who built the product with us.
Three seasoned range owners are among our investors and advisors. They didn’t just fund ShotPro — they shaped it. Every feature, every workflow, every default setting was tested against the reality of running a range. We didn’t build in a lab. We built on the firing line.
