One platform. Every guest touchpoint. Where everything just connects.
From the moment a guest books a lane to the day they renew their membership, ShotPro connects every touchpoint into a single system — waivers, check-in, lane management, marketing, payments, analytics — all powered by one customer record. No imports. No syncing. No stranded data. No gaps where revenue leaks.
We will never cancel, restrict, or condition your access because of what you sell. Not a promise. A design decision baked into the foundation of this company.
Every action connects.
Every data point flows.
When a guest signs a waiver, that data creates a customer record that flows into your CRM, informs your marketing, tracks proficiency, and powers analytics. One action, one record, every module informed.
The Customer Record
One guest. One profile. Every interaction recorded. Every module reads and writes to this single source of truth.
Range Operations
Guest Experience
Revenue & Growth
Intelligence & Security
ShotPro Customer Record in Action
Command and control for every lane, every shift, every day.
Range Operations is the backbone of ShotPro — the module your staff interacts with every minute the range is open. Lane booking, scheduling, waitlists, equipment management, and POS integration from a single terminal. No tab-switching. No paper logs.
Lane Booking & Scheduling
Online and walk-in reservations with real-time lane availability. Guests book through your website, the My Gunni app, or at the kiosk — every booking instantly appears on the terminal. Supports time-based pricing, peak/off-peak rates, and multi-lane group reservations.
Waitlist Management
When lanes are full, guests join a digital waitlist from the kiosk or app. Staff are notified automatically when a lane opens. Guests receive SMS alerts so they can browse retail instead of standing in line.
Firearm Rental Tracking
Track rental inventory by serial number with checkout/check-in logging. Know which firearms are on which lane, when they were last cleaned, and what's available. Ties to the customer record for rental history per guest.
Class & Event Scheduling
Create, schedule, and manage classes, private instruction sessions, and events from the terminal. Instructors see their schedule. Students receive reminders. Attendance feeds into the customer record for follow-up marketing.
Facility Management
Lane maintenance tracking, status management (open, closed, cleaning), and shift scheduling. Set lanes to "Closed for Service" with one click. Facility rental management for party rooms and classrooms.
Gearfire AXIS Integration
For XO customers: native two-way integration with Gearfire's AXIS POS. Range and retail share a single system. Inventory, transactions, and customer data flow without API fees. The $200/month Gearfire API fee is permanently waived for XO customers.
Turn every visit into recurring revenue.
Most ranges leave money on the table because they can't track who comes in, what they do, and whether they come back. Revenue & Growth converts visitors into members, programs into revenue streams, and data into decisions.
Membership Management
Tiered plans with automated billing, renewal reminders, expiration handling, and upgrade paths. Members manage profiles and payment through the app. Revfinity automates the entire lifecycle from trial to renewal.
ShotPass Event Ticketing
Online ticketing for competitions, charity shoots, corporate events, classes, and parties. Tickets include integrated waivers. Every buyer enters the CRM automatically. Sales data feeds analytics for event ROI.
Competitions
ShotPro’s branded monthly competition series — your range’s trivia night for shooting. Themed events with turnkey marketing, scoring, and leaderboards. Drives foot traffic, builds community, converts casual shooters into regulars.
Proficiency Tracking
Track each guest’s skills progression across visits, activities, and competitions. Gamified leveling encourages return visits. Revfinity sends targeted content like “You’re 2 sessions away from your next level.”
Caliber Card
Third-party national discount program integrated into ShotPro. Consumers purchase Caliber Card memberships directly through the platform — an additional value-add for guests and incremental revenue for ranges.
Guest Passes & Promotions
Create and manage guest passes, day passes, promotional packages, and bundles. Track redemption rates and revenue impact. Passes tie to the customer record so you know who converted to members.