SOLUTIONS: OUTDOOR RANGES
You’ve Got 200 Acres and ZeroVisibility Into Who’s on Them
Outdoor ranges face a unique challenge: spread-out facilities, multiple disciplines, and a customer base that shows up, shoots, and disappears. You might run sporting clays on one end, long range precision on another, and pistol bays in between but your systems don’t talk to each other, and you have no idea who most of your guests are after they leave the gate.
ShotPro gives outdoor ranges a unified platform to capture every guest at the waiver, track them across disciplines, and market to them year-round — turning one-time visitors into loyal, recurring customers.
THE OUTDOOR RANGE PROBLEM
Big Facilities. Fragmented Operations.
HOW SHOTPRO SOLVES IT
Capture Everyone. Market to Everyone. Bring Them Back.
Digital Waivers as
Your Entry Point
For outdoor ranges, the waiver is everything. It’s often the only point where you have the guest’s undivided attention and a reason to collect their information. ShotPro’s digital waiver automatically creates a CRM profile for every signer — name, email, phone, waiver type (which tells you their discipline). QR code signs at each bay or at the main gate. Mobile-friendly for the guest who drove 45 minutes and doesn’t want to stand at a clipboard.
Event Ticketing
with ShotPass
Outdoor ranges are natural event venues. Sporting clays tournaments, precision rifle matches, charity shoots, hunter sighting days, league nights. ShotPass handles registration, payment (3% + $1.50/ticket, passed to buyer), integrated waivers, and automatic post-event marketing. One registration flow instead of a patchwork of Eventbrite, Google Forms, and Venmo.
Seasonal Marketing
with Revfinity
This is where outdoor ranges see the biggest operational shift. Revfinity lets you build automated campaigns that address your seasonal reality: spring clays promotions, fall hunting-prep packages, winter precision-rifle specials, summer family-day events. Set them up once — they run every year, triggered by calendar and customer behavior.
Your Range Grew Into Something
Bigger Than You Planned.
You opened it because you love shooting — not because you wanted to manage software vendors. But somewhere along the way your range became a real business, and the tools you defaulted into stopped being enough.
ShotPro is what modern range operations look like when everything finally connects. Not a corporate machine. Not a rip-and-replace. A platform that matches where your range is now — not where it started.
Building Something
Worth Handing Off?
Operators planning a transition in the next 3–7 years use ShotPro to build the clean operational story that makes a range more transferable — and more valuable. One platform. One customer record. One system an incoming operator can step into on Day 1.
Why MAX is the right starting point for outdoor ranges: You’re already managing bays, memberships, and scheduling — just doing it manually. MAX replaces the phone, the spreadsheets, and the paper sign-up sheets with one platform. The marketing automation and event ticketing come included, so you get the full waiver-to-retention pipeline on top of the operational tools you actually need.
ALREADY ON GEARFIRE AXIS?
Your Pro Shop Runs on AXIS. Now Connect the Range.
Many outdoor ranges run Gearfire AXIS for their pro shop or retail counter but have nothing connecting the range operations side. ShotPro bridges that gap — your pro shop customer who bought a shotgun last month can now get an automated invitation to your next sporting clays tournament.
Recommended for AXIS customers: Get bay scheduling, memberships, and marketing on top of your existing AXIS retail setup. No API surcharge. Your pro shop customer who bought a shotgun last month automatically gets an invitation to your next sporting clays tournament.
See ShotPro Built for Outdoor Operations
We’ll walk you through how outdoor ranges use ShotPro to capture guests, fill events, and drive off-season traffic — in 15 minutes.
