Revfinity by ShotPro
Marketing Automation That
Brings Shooters Back.
Turn one-time visitors into lifelong members. Revfinity automates customer engagement so you can focus on running your range — not chasing repeat business. Purpose-built for the firearms industry. Your account will never get canceled for being a range.
The Problem It Solves
Legacy systems like RSO, RangeWorks, BizFlow, and EZ Facility don't do marketing. Your customer data sits there — unused. And mainstream tools like Mailchimp have historically terminated firearms accounts without warning, taking your list with them.
Revfinity Standalone
$
199
/mo
CRM + marketing automation
Full CRM with customer history
Email & SMS marketing campaigns
Automated workflows & sequences
Review request automation
Social media scheduling
Sales pipeline tracking
Better Value in a Bundle
Add ShotPass event ticketing at the same $199/mo with the Retail Bundle — or get Revfinity + Waivers + ShotPass all-in with ShotPro Core at $299/mo.
Most ranges have thousands of customer records doing nothing. Revfinity puts that data to work.
What's Inside
Every Channel. Pre-Built Playbooks.
Revfinity gives you the channels to reach your customers and the ready-to-run playbooks to do it right from day one. No marketing degree required.
Channels
- SMS Marketing — Outbound campaigns with SHAFT-compliant messaging
- Two-Way SMS Conversations — Real dialogue with your customers, not just blasts
- Email Campaigns — Newsletters, promotions, and event announcements
- Automated Sequences — Multi-step workflows that run without you
- Targeted Segments — Filter by visit frequency, waiver type, membership status, and more
- Social Media Scheduling — Publish across platforms from one dashboard
- Review Request Automation — Capture Google and Yelp reviews at the right moment
Out-of-the-Box Playbooks
- Lapsed Customer Reactivation — Automatically reach customers who haven't visited in 60, 90, or 120 days
- New Customer Welcome Series — First waiver signed triggers a multi-step introduction to your range
- Membership Renewal Reminders — Automated sequences before, at, and after renewal date
- Birthday & Anniversary Offers — Personalized outreach at the moment it matters most
- Event & Class Promotions — Announce upcoming events to segmented audiences automatically
- Win-Back Campaign — Re-engage high-value customers with targeted offers
- Post-Visit Follow-Up — Review requests and upsells triggered by visit activity
How It Works
Connect. Activate. Engage. Measure.
Connect
Revfinity plugs directly into ShotPro Core or XO. Your customer data — waivers, visits, memberships — flows automatically. No CSV imports. No manual sync.
Activate
Choose from pre-built automation playbooks or build custom campaigns for your range. Set your triggers, audiences, and timing once — then walk away.
Engage
Customers receive personalized SMS and email at exactly the right moment — automatically. Win-backs fire when someone goes quiet. Renewals fire before they lapse.
Measure
Track opens, clicks, redemptions, and revenue impact in your dashboard. Know which campaigns are driving visits and which are driving revenue.
The Data Difference
Mailchimp doesn't know your customers visited your range, signed a waiver, or let their membership lapse. Revfinity does — because it's connected to the same platform that runs your operations. That's the difference between "send a blast to everyone" and "send a win-back offer to customers who haven't visited in 90 days."
Everything in Revfinity
Every Feature, No Surprises.
No per-send fees. No contact list caps that force you to purge customers. No add-ons to unlock the features that actually matter.
Email MarketingDrag-and-drop campaigns, newsletters, promotions, and automated sequences
SMS MarketingOutbound campaigns with SHAFT-compliant messaging — never flagged or blocked
Two-Way SMS ConversationsReal back-and-forth with customers — not just broadcast blasts
Full CRM with Customer HistoryEvery visit, waiver, event, membership, and purchase in one record
Automated WorkflowsTrigger campaigns from waiver signings, visit activity, membership status, or date
Review Request AutomationCapture Google and Yelp reviews automatically after visits or events
Social Media SchedulingPlan and publish across platforms from one Revfinity dashboard
Sales Pipeline TrackingFollow leads from first contact to membership — know where every prospect stands
Appointment SchedulingBook training sessions, range tours, and consultations — managed inside Revfinity
Targeted Audience SegmentsFilter by visit frequency, last visit date, membership tier, event attendance, and more
Birthday & Anniversary CampaignsAutomated personalized offers sent at exactly the right moment
Firearms-Safe PlatformPurpose-built for the industry — your account will never be suspended for being a range
How It Compares
Revfinity vs. The Alternatives
Generic marketing tools weren't built for ranges — and some of them don't even want your business.
| Feature | ShotPro Revfinity | Mailchimp | Constant Contact | Otter SMS |
|---|---|---|---|---|
| Email marketing | ✓ | ✓ | ✓ | ✗ |
| SMS marketing | ✓ | ✗ | Partial | ✓ |
| Two-way SMS conversations | ✓ | ✗ | ✗ | ✓ |
| Full CRM with customer history | ✓ | ✗ | ✗ | ✗ |
| Triggered by range activity | ✓ | ✗ | ✗ | ✗ |
| Automated workflows | ✓ | ✓ | ✓ | Partial |
| Review request automation | ✓ | ✗ | ✗ | ✓ |
| Social media scheduling | ✓ | ✗ | ✓ | ✗ |
| Sales pipeline tracking | ✓ | ✗ | ✗ | ✗ |
| Appointment scheduling | ✓ | ✗ | ✗ | ✗ |
| Firearms industry friendly | ✓ | ⚠ Risky | ⚠ Risky | ✓ |
| Native range data integration | ✓ | ✗ | ✗ | ✗ |
The Platform Risk Nobody Talks About
Mailchimp and Constant Contact have historically flagged, suspended, or terminated accounts associated with firearms businesses — without warning. Your entire contact list goes with them. Revfinity was built specifically for the firearms industry. That risk doesn't exist here.
How to Get Revfinity
Available at Every Level.
Revfinity is included in every ShotPro subscription tier from standalone to full platform. Start where you are — upgrade when you're ready.
Entry Point
Revfinity Standalone
$199/mo
- Full CRM + marketing automation
- Email & SMS campaigns
- All playbooks & workflows
- Add ShotPass for same $199 (Retail Bundle)
- Add Membership module for +$99/mo
Best Value
ShotPro Core
$299/mo
- Revfinity included
- Unlimited digital waivers
- ShotPass event ticketing
- No per-ticket fees
- Gearfire AXIS integration — $0 API fee
- $249/mo billed annually
Full Platform
ShotPro Max / XO
From $549/mo
- Revfinity included
- Lane reservations & scheduling
- Memberships included
- Kiosk & POS hardware (HaaS)
- ShotPro ID mobile app
- Real-time range dashboard
Migrating from Mailchimp or Constant Contact?
Contact lists, segments, and opt-in status import directly into Revfinity. You don't start from zero. And you don't risk losing your list to a platform that might cancel your account next month.
Ready to Reactivate Your Customer Base?
Your Data Is Sitting There.
Put It to Work.
Book a demo and we'll show you how Revfinity turns your existing customer records into automated revenue — starting on day one.
sales@shotpro.com · shotpro.com