Most ranges leave money on the table because they can't track who comes in, what they do, and whether they come back. Revenue & Growth is the engine that converts one-time visitors into members, programs into revenue streams, and data into decisions.
Every feature is designed to increase lifetime customer value and give you revenue lines you don't have today.
Membership recurring revenue
Event ticketing & competitions
Proficiency-driven retention
Integrated e-commerce & retail
Revenue Drivers
Seven Ways to Grow.
Every feature here is built on the same customer record — so every revenue touchpoint is informed by everything else you know about the guest.
Membership Management
Create tiered membership plans with automated billing, renewal reminders, expiration handling, and upgrade paths. Members manage their own profiles and payment methods through the app. Staff see membership status at check-in. Revfinity campaigns automate the entire lifecycle from trial to renewal.
ShotPass Event Ticketing
Online ticketing for Smoke Check competitions, charity shoots, corporate events, classes, and private parties. Tickets include integrated waivers — no separate form needed. Every ticket buyer enters the Revfinity CRM automatically. Ticket sales data feeds into your analytics for event ROI reporting.
Smoke Check Competitions
ShotPro's branded monthly competition series — your range's trivia night for shooting. Themed events with turnkey marketing materials, scoring, and leaderboards. Drives foot traffic, builds community, and converts casual shooters into regulars.
★ 8% Attendance Uplift at Pilot Ranges
Proficiency Tracking
Track each guest's skills progression across visits, activities, and competitions. Gamified leveling system encourages skill development and return visits. Tied to the customer record so Revfinity can send targeted content — "You're 2 sessions away from your next level." This is the retention flywheel that keeps guests engaged between visits.
Caliber Card
Third-party national discount program integrated into the ShotPro platform. Consumers can purchase Caliber Card memberships directly through the platform, providing an additional value-add for range guests and an incremental revenue opportunity for ranges.
Guest Passes & Promotions
Create and manage guest passes, day passes, promotional packages, and bundle deals. Track redemption rates and revenue impact. Passes tie to the customer record so you know exactly who used what and whether they converted to members.
E-Commerce & Retail
For MAX customers: a simple point-of-sale for merchandise, rentals, and add-on services. For XO customers: full integration with the Gearfire AXIS electronic data catalog, connecting range and retail in a single transaction system. Gift certificates coming soon.
MAX: Integrated POSXO: Gearfire AXIS Catalog Sync
★ Branded Event Programming
Smoke Check Competitions
ShotPro's turnkey monthly competition series — your range's trivia night for shooting. Themed events (Holiday Shootout, March Madness, Summer Series) with scoring, leaderboards, and ready-to-deploy marketing materials. December 2025's "Save Santa" Smoke Check saw 8% attendance uplift at pilot ranges. No other platform offers turnkey event programming built into the subscription.
8%
Attendance uplift at pilot ranges · December 2025
New Revenue Lines
Revenue you don't have today.
💳
Recurring Memberships
Automated tiered billing that runs without staff involvement
🎯
Event Ticket Sales
Competitions, classes, and private events — all ticketed and tracked
📈
Proficiency Upsells
Gamified progression that drives training bookings and return visits
🎁
Passes & Bundles
Guest passes, day passes, and promo packages that convert to members
🏪
Retail & Rentals
Merchandise, equipment rentals, and add-on services at the POS
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Caliber Card
National discount program memberships — incremental revenue per enrollment
The Lifetime Value Engine
Every feature in Revenue & Growth writes back to the same customer record. That means Revfinity knows when a member is at risk of lapsing, when a competition attendee hasn't booked a lane in 60 days, and when a guest is two sessions away from their next proficiency level. The data drives the decisions — automatically.
Ready to Grow?
See Revenue & Growth in Action.
Book a demo and we'll show you exactly how ShotPro converts your current visitor traffic into recurring membership revenue, event sales, and proficiency-driven return visits.
