OpenTable didn't replace
the restaurant's POS.
We're doing the same thing
for shooting ranges.
ShotPro is The Range Experience Platform — the first connected system purpose-built for shooting ranges. Frictionless. Seamless. Fun. The guest experience modern consumers expect, finally delivered at a range. We integrate with Gearfire. We don't replace it.
Four reasons this is a generational window.
An industry stuck in 2005.
Shooting ranges compete on Friday night against TopGolf, escape rooms, axe throwing, the movies — and they're handing guests a clipboard. The consumer's expectation is set by the best experience they've had anywhere. They bring that expectation to your range.
- Paper or PDF waivers — signed at the counter, stored in a silo, connected to nothing
- No unified customer record across visits, purchases, or membership interactions
- Zero lane utilization visibility or yield management capability
- Membership managed manually or through platforms that have restricted firearms businesses
- Marketing automation built for SaaS companies — not ranges, not 2A-native, cancellation risk real
- 5–6 tools. Separate bills. Separate logins. The gaps between them are where the guest experience breaks down and revenue leaks.
Massive, growing, and technology-starved.
"The patchwork's fatal flaw is not that any single tool is bad. It is that the gap between the tools is where the guest experience breaks down, revenue leaks, and staff hours disappear."
- $4B+ U.S. shooting range services market — the addressable SaaS vertical. Part of a $16B+ total shooting sports market.
- 7,000+ estimated U.S. shooting ranges. SaaS penetration effectively 0%. No incumbent to displace at scale.
- Gearfire/AXIS: 430+ ranges on the dominant range POS. Gearfire total network: 2,900+ participants.
- We are not fighting for market share. We are creating the market.
- Growing participation: first-time gun owners at generational highs. PE/VC-backed range rollups accelerating nationwide.
Ranges compete with every entertainment option on a Friday night. Guests who book elsewhere have already experienced frictionless digital check-in. They bring those expectations to your range.
Built for ranges.
Will never cancel you for being one.
Mailchimp, HubSpot, MindBody, Constant Contact, ActiveCampaign, and Square have all restricted or cancelled firearms-related accounts. Their "policy" is whatever their trust & safety team decides next quarter. ShotPro's 2A-native commitment is a design decision baked into the company's commercial infrastructure — payment rails, platform architecture, and founding intent. A public policy reversal across multiple platforms would be required to match this claim. It will not happen.
The patchwork is the villain.
Not any single vendor.
ShotPro doesn't compete with Rangeworks, MindBody, SmartWaiver, or HubSpot — because they each do one thing in isolation. ShotPro connects all of those functions into one experience. We're not in the same category. We created a new one.
- Digital waiver tool ($50–$150/mo) — data silo, connected to nothing
- CRM / marketing automation ($100–$300/mo) — not 2A-native, cancellation risk
- Event ticketing + per-ticket fees ($50–$200/mo + 3% per ticket)
- Membership / loyalty platform ($99–$349/mo) — built for gyms, not ranges
- Lane reservation / facility management ($100–$400/mo)
- POS hardware lease + premium support ($150–$400/mo)
- $579–$1,800/month total. Zero unified customer record. Policy risk on every platform.
- Digital waivers — unlimited, included all tiers, auto-linked to guest profile
- Revfinity CRM — 25 pre-built Loadouts, 2A-native by design, will never cancel
- ShotPass — included all bundles, zero per-ticket fees for bundled customers
- Membership module — included Max/XO, no add-on, no policy risk
- Lane reservation — included Max/XO, real-time availability, app-based
- HaaS hardware — kiosk + terminal included Max/XO, no separate lease
- One subscription. One customer record. Every touchpoint connected.
Most ranges are already
paying for ShotPro.
They're just paying three times as much, to six different vendors that have never shared a customer record. The question is not whether a range can afford ShotPro. It's whether they can afford to keep paying $1,800/month for tools that might cancel them tomorrow for being a firearms business.
| Tool being replaced | Market rate | ShotPro equivalent |
|---|---|---|
| Digital waiver platform (SmartWaiver, Otter) | $50–$150/mo | Included — all tiers |
| CRM + marketing automation (HubSpot, ActiveCampaign) | $100–$300/mo | Revfinity — Core/Max/XO |
| Event ticketing + per-ticket fees | $50–$200/mo + 3%/ticket | ShotPass — zero per-ticket in any bundle |
| Membership + loyalty platform (MindBody, EZFacility) | $99–$349/mo | Included — Max/XO, no add-on, no policy risk |
| Lane reservation / facility management | $100–$400/mo | Included — Max/XO |
| POS hardware lease + premium support | $150–$400/mo | HaaS included — Max/XO |
| Total patchwork cost | $579–$1,800/mo | One ShotPro XO subscription |
Day-One Revenue Recovery — CC Fee Reversal
ShotPro's payments layer passes the full cost of card processing to the end customer. A range doing $150K/month in card volume recovers $4,500/month — $54,000/year — before a single new feature is activated. At $300K/month: $9,000/month, $108,000/year. This is not a future-state promise. It is day-one math.
The guest experience layer
Gearfire was never designed to deliver.
Gearfire runs your operation. ShotPro owns your guest experience. We integrate with AXIS without replacing a single workflow. Your POS gets better. Your guest experience gets transformed.
The market is voting early — and voting up.
"Every Gearfire/AXIS range that evaluated ShotPro in Q1 self-selected into XO Enterprise — our $900/mo top tier — rather than Core at $149/mo. 25 for 25. That is not a sales achievement. That is product-market fit showing up in pricing behavior."
Operator-investor signal: Tom Bolsch (Saddle River Range & Guns, Conroe and Spring TX) and additional beta operators are running their own ranges on ShotPro — not in a pilot, as an operational reality. Our investors are range owners running the platform every day. That is the strongest product credibility signal available in any industry.
Operators building for operators.
No competitor has a founder who has operated a shooting range. This cannot be replicated by hiring a "range industry consultant."
Series A — single close.
| Structure | Series A preferred equity — single close |
| Pre-money valuation | $20,000,000 |
| Prior SAFE cap | $6,000,000 — implying ~3.33× SAFE appreciation at Series A price |
| Security type | Preferred shares with standard protective provisions |
| Use of proceeds | Sales team expansion, product development (deeper POS integrations, biometrics), channel marketing into Gearfire/AXIS network |
| Channel milestone | 430+ Gearfire/AXIS ranges at current XO Enterprise pricing = $4.7M ARR — without a single non-Gearfire sale |
| Total market | 7,000+ U.S. ranges. $4B+ range services SAM. $16B+ total shooting sports market including equipment and retail. |
| Investor type | Accredited investors only. Strategic operator-investors preferred alongside institutional. |
Investor Materials
Full pitch deck, financial model, pipeline report, and data room access. Provided to accredited investors. Contact invest@shotpro.com to request an access code.
Full investor vault.
ShotPro's complete Series A disclosure package. Confidential — for accredited investors only. Do not forward or distribute.
Virtual Data Room
Complete diligence package available post-NDA.
Full data room includes MSA, customer contracts, technology stack documentation, IP assignments, and reference availability. Accessible after first call and mutual NDA execution.
Request data room access25 minutes changes the frame.
We're not pitching software to investors. We're showing investors an industry that doesn't know it's about to be transformed — and the team that has already started building The Range Experience Platform before anyone else arrived.
ShotPro is The Range Experience Platform — where everything just connects.
Technologies, Inc.