PAICER · Location Product Placement Program

Your Location
Is a Media
Property.

PAICER connects brands in the firearms and outdoor industry with the highest-value, hardest-to-reach consumer audience in America — the guests walking through your range every day. You provide the location. We handle everything else. You earn a share of every dollar.

Apply to Partner Explore the Program
PAICER Partner Earnings · Est. Monthly
4 Streams Active
Estimated Monthly Earnings
$2,912
18-Lane Premier · Standard Activation
Placement Fees
$1,475/mo
Media Fees
$550/mo
Consignment Sales
$600/mo
Pro Series Events
$287/mo
Single location · 5 brands · 2 demos/qtr Zero Inventory Risk
Illustrative scenario based on published rate card ranges. Actual results vary.
What Is PAICER

Product Awareness,
Incentives, and
Consumer Engagement
to Revenue.

PAICER is ShotPro's proprietary location-based product placement and retail media network — the only platform that delivers omnichannel brand activation inside America's shooting ranges and firearms retailers simultaneously.

For range partners, PAICER is a zero-risk revenue program. Brands pay to access your location, your screens, and your guests. You earn a share of every dollar. No inventory purchase. No staff time. No marketing expense.

PProduct
AAwareness
IIncentives
CConsumer
EEngagement
RRevenue
Five Activation Channels
01 Physical Retail Placement Shelf · End-Cap · Lift & Learn
02 ShotPro TV Digital Signage 4 Zones · 3× Hourly
03 ShotPro App — Daily Deals Push Notifications · Flash Sale
04 Partner Email & SMS Your List · Your Audience
05 PAICER Pro Series Events Demo Days · Flagship Launches
Four Revenue Streams

Every Channel.
Your Share.

30%
of retail price
Consignment Sales
Products placed in your location sell through the ShotPro app. You earn 30% of every sale — net 15 from sale date. Zero inventory purchase required.
Zero inventory risk
25%
of placement fees
Physical Placement
Brands pay $250–$3,500/month for shelf space, end-caps, and interactive displays in your location. You earn 25% — whether product sells or not.
20%
of media fees
Media Placements
Every TV spot, app placement, email blast, and SMS campaign running through your channels earns you 20% of the media fee. Your audience has value. You share in it.
40%
of event fees
Pro Series Events
Managed demo days and experiential activations at your range. You earn 35–40% of the event fee. The highest per-day earning opportunity in the program.
Campaign Tiers

What Brands
Are Buying.

Brands enter PAICER through one of three campaign tiers. Each tier determines which partner ranges they activate in — and what your earnings profile looks like for that placement.

Entry Tier · 1–3 Locations
Test Market
New-to-market brands · 90-day minimum
$750–$1,200
per location / per month
90-Day Minimum Term
Includes
Physical placement + ShotPro TV spots
1 email feature + 2 social posts/month
Daily Deals app integration
Monthly impressions + conversion report
Most Active Tier · 4–10 Locations
Range Dominator
Regional expansion brands · 6-month minimum
$2,200–$3,500
per location / per month
6-Month Minimum Term
Everything in Test Market, plus
Priority ShotPro TV rotation
Expanded email + SMS channel access
Regional category exclusivity available (+75%)
Lift-and-Learn pedestal eligible
Enterprise · 11+ Locations
National Launch
Enterprise brands · 12-month minimum
$4,500–$7,500
per location / per month
12-Month Minimum Term
Everything in Range Dominator, plus
National category exclusivity available
PAICER Pro Series event priority access
Dedicated campaign manager
Custom merchandising and media plan
PAICER Pro Series

Demo Days,
Done Right.

The firearms industry's first centralized demo day program. Managed scheduling, promotion, and post-event analytics — for every format, at every range in the network.

Standard
Entry
Manufacturer rep on-site with product samples. ShotPro coordinates logistics, scheduling, and promotion through partner email and social. Event signage included. No range staff preparation required.
35%
Range partner share
$500–$750
per range · per day
Certified
Expert
Range staff trained as certified Product Experts. Manufacturer provides samples and materials — no travel required. Enhanced promotion package and post-event analytics. Repeat-host eligible for multiple brands simultaneously.
40%
Range partner share
$1,200–$1,800
per range · per day
Flagship
Launch
Full experiential activation. Influencer and media attendance. VIP invite list. Dedicated ShotPro TV takeover window. Comprehensive post-campaign analytics and social content creation package.
40%
Range partner share
$3,500–$7,500
per range · per event
Quarterly Campaign Cycle

How It Works
for Your Range.

01
Your location enters the selection pool
Once your range is active in PAICER, it's visible to all brands submitting campaign proposals each quarter. Ranges with documented guest volume, active email lists, and physical placement space get priority matching.
Jan · Apr · Jul · Oct
02
ShotPro curates and assigns brands to your location
ShotPro's product committee reviews every brand submission against safety, quality, and audience-fit criteria. Approved brands are matched to partner locations based on market, demographics, and category. Only curated brands appear in your location.
10 Business Day Review
03
Campaign activates — you earn across all four streams
Products ship on consignment. ShotPro TV spots populate automatically. Email and SMS campaigns go out through your list. Your revenue share accrues across every active stream and is reported monthly. Unsold product returns at campaign close — at the brand's expense.
90-Day Active + 60-Day Sell-Off
$85K+
Median household income of range guests in the PAICER network
25–54
Core demographic — affluent, early-adopter, high-disposable-income
60–150
Minutes of average dwell time per guest visit
2.5M+
Annual range guests across the ShotPro partner network
The Audience

The Consumer
Every Brand
Can't Find.

Range guests are affluent, engaged, and in a demonstrated spending mindset — they already paid $60–$150 to walk through the door. They're not browsing. They're buyers.

Traditional advertising can't reach this audience where they are. PAICER puts brands in the room — physically, digitally, and experientially — at the exact moment purchase intent peaks.

ShotPro XO Partners · Apply Now

Your Range.
Earning More.
Starting Next Quarter.

The next quarterly campaign cycle is open. Get your location into the brand selection pool before it closes.

Apply to Partner Back to ShotPro Network
Questions? Contact us at partners@shotpronetwork.com